
PROCESS
01
RESEARCH
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Who is the end user?
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What does the competitive landscape look like?
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Is there white space?
02
PRELIMINARY DESIGN REVIEW
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Ensure the design meets all project requirements
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Ensure that the design deliverable is applicable to the solution
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Feasibility
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Validity
03
VISIONING & FRAMING THE PROBLEM
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Trend and inspiration research
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Trend forecast tools
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Going to trade shows
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Competitive shopping
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Visiting pop-up shops and art instillation
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Get out
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Gathering insights
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Talking to athletes or experts
04
CONCEPTING
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Brainstorming
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Rapid sketching
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Building color stories
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Selecting preliminary fabrics and materials
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Prototyping
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Breadboards
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3d studies
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Homemade prototypes
05
DESIGN REVIEW
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Refining the iterations with the product, development, marketing, and design team depending on the project
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Formulating the story around the product to make sure it aligns with the brief. And the brand
06
VALIDATE
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Work with the factory to make sure it passes inspection and testing for color, fabric, and applications
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Test with athletes and consumer to see how they respond
07
DEVELOP
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Complete engineering and begin to prototyping
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3-5 rounds of sampling
08
REFINE
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Continue to refine the product until it’s ready for salesman samples and then commercialization
09
EVOLVE
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If we plan to carry the product for the upcoming season, we will keep in mind any changes that need to occur