Screen Shot 2021-06-22 at 10.39.17 AM.png

PROCESS

01

RESEARCH

  1. Who is the end user?

  2. What does the competitive landscape look like?

  3. Is there white space?

02

PRELIMINARY DESIGN REVIEW

  1. Ensure the design meets all project requirements

  2. Ensure that the design deliverable is applicatble to the solution

  3. Feasability

  4. Validity

03

VISIONING & FRAMING THE PROBLEM

  1. Trend and inspiration research

  2. Trend forecast tools

  3. Going to tradeshows

  4. Competitive shopping

  5. Visiting pop-up shops and art instillation

  6. Get out

  7. Gathering insights

  8. Talking to athletes or experts

04

CONCEPTING

  1. Brainstorming

  2. Rapid sketching

  3. Building color stories

  4. Selecting preliminary fabrics and materials

  5. Prototyping

  6. Breadboards

  7. 3d studies

  8. Homemade prototypes

05

DESIGN REVIEW

  1. Refining the iterations with the product, development, marketing, and design team depending on the project

  2. Formulating the story around the product to make sure it aligns with the brief. And the brand

06

VALIDATE

  1. Work with the factory to make sure it passes inspection and testing for color, fabric, and applications

  2. Test with athletes and consumer to see how they respond

07

DEVELOP

  1. Complete engineering and begin to prototyping

  2. 3-5 rounds of sampling

08

REFINE

  1. Continue to refine the product until it’s ready for salesman samples and then commercialization

09

EVOLVE

  1. If we plan to carry the product for the upcoming season, we will keep in mind any changes that need to occur