Who is the end user?

What does the competitive landscape look like?

Is there white space?

Ensure the design meets all project requirements

Ensure that the design deliverable is applicable to the solution

Feasibility

Validity

Trend and inspiration research

Trend forecast tools

Going to trade shows

Competitive shopping

Visiting pop-up shops and art instillation

Get out

Gathering insights

Talking to athletes or experts

Brainstorming

Rapid sketching

Building color stories

Selecting preliminary fabrics and materials

Prototyping

Breadboards

3d studies

Homemade prototypes

Refining the iterations with the product, development, marketing, and design team depending on the project

Formulating the story around the product to make sure it aligns with the brief. And the brand

Work with the factory to make sure it passes inspection and testing for color, fabric, and applications

Test with athletes and consumer to see how they respond

Complete engineering and begin to prototyping

3-5 rounds of sampling

Continue to refine the product until it’s ready for salesman samples and then commercialization

If we plan to carry the product for the upcoming season, we will keep in mind any changes that need to occur